You have probably seen the videos and read the blogs on how much money you can earn as a Shopify dropshipper. Most of them explain how fast it is to set up a Shopify store and how budget-friendly the whole process is.
While it is not possible to speak to the veracity of each video, the sentiments expressed in such content are true. When done right, Shopify dropshipping has immense potential to grow into a very lucrative business venture. Nevertheless, talk is cheap. Some tangible proof would be a better way to substantiate these claims, wouldn't you say?
Here are some examples of Shopify dropshipping success stories and some tips on how you too can become a successful Shopify dropshipper.
Let's get into it, shall we?
Mooshe Socks is a niche dropshipping store that sells, yes, you guessed it, socks. However, these are not just plain old socks but fun sock designs with colorful prints and unique concepts like vegan fabric socks.
A quick look at the company's website and social media pages shows you just how popular the store is. They have over 30,000 followers on Instagram that interact with the shop's posts. This confirms that it has a real organic audience. Assuming a conversion rate of even 20% in a week, it would mean that they receive at least 50 or so orders a day. That is no mean feat.
Buying furniture online is a commitment that few people would be willing to undertake. Still, this father-son furniture brand decided to torch the rule book and establish a Shopify store to run as an alternative to its physical store.
Why, you ask?
The duo initially sold their hand-made furniture pieces to bigger stores and began to notice how big a mark-up was placed on their products. Most consumers could hardly afford their furniture by the time it got to those stores. Consequently, they decided to sell directly to customers to keep their units affordable. They also drop-ship furniture from other furniture manufacturers for clients that request designs that they do not specialize in.
According to the owners of Wrightwood furniture, 12% of their sales are from their Shopify store. They have also managed to expand their clientele and in-store sales because many more people are able to browse their products online and either order or stop by the store to check them out.
Bluecrate is a Shopify dropshipping store that specializes in an interesting collection of gifts. Interesting here means that if you would like a miniature doll of your best friend or a scary face mask, you can order one or more from Bluecrate. Those are, in fact, some of their highest selling products. They also have his and hers categories as well as pet and homeware options.
Quirky gifts at affordable rates have seen Bluecrate soar high among the most successful dropshipping stores. It has equally had its foot on the gas as far as social media marketing is concerned. It is no wonder the company's Alexa ranking goes as high as 76,000.
Key Pillars of Shopify Dropshipping Success
The stores listed above are a clear representation that dropshippers from any niche can become successful. However, it is also evident that they each put in some effort to market themselves and generate interest in their stores and products. Which begs the question, what are the key pillars that you can invest in to make your Shopify store a success?
Finding the Right Niche
As you consider venturing into an online business such as dropshipping, it is essential that you choose the right product niche. What does right mean? It means that the product(s) you choose to sell:
- Serve a need or provide a solution that will cause people to want to buy it
- Are easily marketable in your target market
- Offer a reasonable profit margin for you
- Are of good quality and deliver a pleasant customer experience
Proper Market Research
The more the competition, the lower your chances of selling. Highly competitive markets also have tough price wars and it may, therefore, be difficult to earn a decent profit margin. On top of this, you will have to invest quite heavily in marketing to achieve any visibility over your numerous competitors.
In light of this, evaluate your market carefully and consider how viable it is for you to also throw your hat in the ring.
Smart Online Promotion Strategies
A quick look at Mooshe Socks' and Bluecrate's landing pages will draw you in to explore more of their products. The product pictures are of great quality and are captured in a very appealing way. These online stores do not rely on supplier images but rather take the time to create their own.
Beyond images, promotion strategies such as the free socks offered by Mooshe Socks go a long way in convincing customers to make a purchase. Strategies such as free shipping for a limited time or a BOGOF offer equally entice customers to take advantage of the sale and place their order. The goal here is to make buyers an offer they can't refuse.
Tools to Help You Boost Your Shopify Store
The beauty of modern living is that there seems to be an app for everything, right? So, now that you know the key aspects to focus on, perhaps it would be helpful to discuss some tools that you can use to achieve those goals.
Here are a few Shopify Apps that you can tap into:
Hitter App- it is easy to understand the concept of finding a niche but where do you start? How do you identify your competitors or get data on them?
Simple, get the Hitter App. It is completely free and requires no credit card sign-ups and that is not even the best part. This app offers product research data to help you find winning products to sell as well as consumer and competitor data. Looking for credible AliExpress or 1688 suppliers? Hitter will help you with that too.
Oberlo- this app integrates seamlessly with Shopify stores and enables you to import the products you choose from supplier listings to your Shopify store. It will also give you access to hundreds of suppliers.
Privy- Privy picks up on customers who have abandoned their carts or first-time buyers. Using this information, you can choose to entice buyers by sending them discount coupons if they resume shopping or as a welcome gift.
Facebook Pixel- a chunk of Bluecrate's and many other dropshippers' success can be attributed to Facebook ads. This is likely due to the vast audience on Facebook and targeted ads like those delivered by Facebook Pixel. This app gathers analytical data and advertises products from your store that customers are interested in from their recent searches or other data
In a nutshell, if you do your homework, excelling as a Shopify dropshipper or a Shopify online store owner is possible. Will you become a heavy hitter overnight? Probably not but if you keep putting in the effort, your Shopify store will soon be an exemplary success story too.