In e-commerce, data is king. It helps you understand your consumers' needs and preferences in order to cater to them better. This is why effective data collection and analysis tools are so important if you run an online store on platforms such as Shopify.
In recent years, there have emerged many different data tools that you can use to gather different kinds of analytics. However, unless you speak tech quite fluently, it can be hard to make sense of all these tools let alone choose one.
Perhaps it is time to put an end to that dilemma. Read on and let us explore what top data tools offer online store owners on Shopify and other platforms.
Google Analytics is a free application from Google. It allows you to gather information such as:
- Where your customers live
- What pages customers visit most on your Shopify store
- Gender distribution of site guests
- How long guests linger on various pages on your website
As you set up Google Analytics, you will need to create goals and funnels to keep track of how users interact with your site. An example of a goal would be a customer following multiple shopping steps until they check out their cart. A funnel, on the other hand, refers to the series of steps or site clicks that a shopper follows to achieve a certain goal.
A combination of these two aspects is how you get to identify issues such as what percentage of customers abandon carts. These settings are, nonetheless, customizable depending on the type and amount of data you would like to collect. The data is then summarized in a report with illustrations such as graphs for easy comprehension.
While the extent of collectible data is impressive, analyzing the reports can be a bit tricky. More so, if you opt to collect lots of data. The report presentation might also take some getting used to if you have no prior experience with data interpretation.
Shopify Analytics is a tool provided by Shopify for store owners that use their platform. It is the kind of tool you need if you want to keep an eye on your store's performance and activities.
The king of data you can get from Shopify Analytics include:
- Financial reports
- Product analytics
- Inventory reports
- Profit reports
- Customer behavior reports
Every Shopify store owner gets access to the overview dashboard and basic financial reports. However, the extent of reports that you get depends on the type of Shopify plan you are subscribed to. The more advanced the plan the more detailed the data you get.
Google Search Console
When shoppers search for products on Google, the search results bring up various stores that sell those products. This is essential because the more visible your online store is on search results, the more likely it is that they will click on it or buy from your online store.
Google Search Console is a free tool that shows you how your online store ranks on such google searches. This data could give you insight into whether your marketing strategy is working or not and help you adjust it if necessary.
It also helps you track how much visitor traffic your store receives. You could use this to measure the ratio between how much traffic translates into sales or return visits. If you pair this with funnels from tools like Google Analytics you could have more insight on both traffic and how users experience your online shop.
As the name suggests Google Trends helps you find out what people are interested in. Once you have access to this tool, you can enter a keyword to see its search trends.
For example, say you are thinking of listing Halloween products in your Shopify store. You could start by searching 'Halloween products' on Google Trends to see what people are curious about or interested in. The results you get would give you an idea of:
- How many people are interested in Halloween products
- Whether there is enough interest in Halloween products in your area to consider listing them
- What products to list
While Google Trends is generally helpful, it only gives an overall perspective. If you would like more definitive information, consider using filters to get a more refined set of data. You could also consider pairing its findings with more descriptive data from other tools.
The Hitter App is designed to make running your Shopify online store 100% stress-free. It has a user-friendly layout that does not just collect data but also presents it in a way that is easy to interpret. The super impressive part is that it is entirely free to sign up. Yes, you read that right, your credit card is not required.
Here is a look at some of the research data you can get by integrating the Hitter App with your Shopify store.
- Hot market products- this data will let you know what products are in high demand based on recent market activity. For instance, if there has been an increase in searches for and purchases of winter coats, then the Hitter App would give you a heads up to consider listing them on your site if that is within your niche.
- Product research- Hitter gathers product research data from over 10,000 websites. This type of information would be helpful if you are just setting up your Shopify store and are trying to select productsthat are popular in your niche. It would equally be useful for anyone looking to introduce new products to their Shopify store listings.
- Market insights- aside from your consumers, Hitter provides you with summarized data on how many competitors you have and what their sale volumes are like. It also gives you analytics of the performance of their advertisements. This could help you learn a few tricks from some of your successful competitors and improve your own sales.
Compared to other data tools, the Hitter App stands out because it does not just present you with data, it also offers recommendations. Let us expound on the winter coats example mentioned above to further illustrate this point.
After the Hitter App presents you with data showing that winter coats could be a hot product for your store, it goes further to suggest where you can find suppliers. Such sources include AliExpress or 1688. Additionally, if you choose to list winter coats from any of these sources, you can use the Hitter App to import the product listings to your Shopify store.
One of the biggest challenges that Shopify store owners face is that even when they get data, it is difficult to know exactly what to do with it. The Hitter App solves this problem for you by being a comprehensive tool that gives you data and helpful resources to harness it to your advantage. You can also request customized data solutions for your Shopify store.
Consumers appreciate intuitive service that makes it easy to find what they need. Data tools are, therefore, worth investing in because they guide you on how to curate your Shopify online store to achieve that.
Nevertheless, keep in mind that consumers are becoming increasingly keen on data privacy. Remember to seek their consent where necessary and avoid bombarding them with endless target ads as it could be counterproductive.